CUSTOM solutions THAT DRIVE revenue growth
GAMEDAY STRATEGIES helps you drive revenue generation across channels, and next-level your athletic department's success. We know what best-in-class is, and can get you and your team there.
We undertake a holistic review of your gameday presentation and guest experience, and equip you with the tools to reach your potential. We custom-tailor every experience to fit your needs.
Why
Revenue sharing. Negative economic trends. Financial uncertainties from government policy changes impacting your university. These and other factors ratchet up the existing pressures on revenue growth.
Executing gameday at a high level provides the best foundation for athletics revenue growth across all channels. Those channels converge every gameday, through ticket sales, activations for your corporate partners, stewardship for athletic advancement, and delivering a great guest experience.
In this rapidly evolving landscape, you can't afford not to get the details right.
What We Do
GAMEDAY STRATEGIES can benchmark your gameday activities, identify the gaps, and outline a methodology to close the gaps.
- We customize each engagement to fit your needs and the unique aspects of your athletic department
- We develop a game plan to elevate your gameday experience to a higher level
- Whether you need a top to bottom review of all your gameday functions, or a targeted look into specific aspects of your operations, we’ve got you covered
Our Services
One Size Does NOT Fit All
We recognize that every situation is different, and every client has different needs. GAMEDAY STRATEGIES offers you a bespoke engagement tailored to fit your specific needs and budget. Our work for you may encompass some or all of the following services.
Diagnostic Assessment
We review all aspects of your gameday operations, focusing on resource allocation, procedures, internal collaboration & coordination, and identifying specific operational improvements and efficiencies.
Our model is built on our expert assessment, and one-on-one interviews with everyone involved in gameday, from the AD to front-line staff. Interviewees are granted anonymity, allowing them to speak freely without attribution. This promotes greater staff buy-in to operational improvements, and individual sessions help with any aversion to speaking out in meetings.
The Summary Report
GAMEDAY STRATEGIES gives you a clear, concise written report summarizing the results of the diagnostic review. The report identifies areas of strength, key challenges, untapped efficiencies and synergies, and suggests short-, medium-, and long-term improvements.
Action Planning
We guide you in developing a roadmap of gameday operational improvements, including implementation plans, metrics and KPIs, timelines, manuals, and other training materials.
Change Management
We help implement your operational improvements by delivering training, facilitating staff engagement, attending games to review progress, and advising the managers leading change.
Check-ins & reviews
We undertake interim assessments of your operational changes and help reshape your action plan as needed.
About Us
Matt Eliot is our Founder/Principal.
GAMEDAY STRATEGIES combines his years of professional experience with his passion for athletics - a passion fueled by the energy and excitement of gameday.
Matt is an excellent communicator, a lifelong learner, and has an incredibly sharp eye for detail. He has spent his career in progressively responsible roles leading and working with diverse teams.
Matt spent more than 7 years with George Washington's athletic department, where he was a member of the senior management team and the revenue generation working group.
Matt built and managed GW's guest experience program, and collaborated across functional teams on all aspects of gameday operations. In addition to managing the guest experience team, Matt led pregame managers meetings, wrote the gameday information sheet, and designed, wrote, and circulated graphic-rich preview and postgame marketing emails.
During his time at GW, Matt also managed GW's athletic trademark licensing program, which delivered record royalty revenues in each year under his management. Matt also served as GW's equipment manager, handling apparel, footwear and equipment needs for GW's 20 varsity teams and managing the relationship with adidas and other vendors.
Matt came to GW following a distinguished career in international development finance with International Finance Corporation, a member of the World Bank group. Much of his work involved assessments of portfolio companies around the world, and developing and implementing turnaround and exit strategies for IFC's investments. Matt's IFC tenure included extended postings in Thailand, Turkey, Hong Kong, and India.
A graduate of Yale University, Matt was the head student manager of the football team under Hall of Fame coach Carm Cozza.
Matt and his wife reside in Washington, DC, and are the proud parents of two adult children. In his spare time, Matt volunteers at DC's Humane Rescue Alliance, and is a dedicated coffee nerd.
Contact Us
We'd love to talk with you about how GAMEDAY STRATEGIES can help drive your success
GAMEDAY STRATEGIES LLC
